Best places to buy rental properties in Wisconsin

March 10, 2022
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Investing in Wisconsin

Famous for its beer brewing and dairy industry, Wisconsin is ranked the eighth overall best state by the US News and World Report. The Wisconsin Department of Administration projects a 14% growth in population by 2040 from 2010. If you're considering taking advantage of the opportunity to invest in Wisconsin, take a look at this post. The Nophin team crunched the numbers and found the five best places to invest in Wisconsin rental properties.

Statewide vacancy rates

WI Rental Vacancy Rate via Federal Reserve Bank of St. Louis

Madison, WI

Madison is the state capital of Wisconsin and home to the University of Wisconsin-Madison.

  • Population: 269,840
  • Median household income: $67,565
  • Median 1-bedroom monthly rent: $1,350
  • Median listing home price: $369,900

Milwaukee, WI

Milwaukee is the largest city in Wisconsin and home to the baseball team, the Milwaukee Brewers.

  • Population: 577,222
  • Median household income: $43,125
  • Median 1-bedroom monthly rent: $935
  • Median listing home price: $190,000

Green Bay, WI

Green Bay is famous for being the home of the NFL team, the Green Bay Packers.

  • Population: 107,395
  • Median household income: $52,214
  • Median 1-bedroom monthly rent: $799
  • Median listing home price: $259,900

Middleton, WI

Middleton, located northwest of Madison, is consistently ranked as one of the best places to raise a family.

  • Population: 21,827
  • Median household income: $73,336
  • Median 1-bedroom monthly rent: $1,541
  • Median listing home price: $575,000

Brookfield, WI

Brookfield is located west of Milwaukee and considered to have one of the best public school systems in Wisconsin.

  • Population: 41,464
  • Median household income: $107,380
  • Median 1-bedroom monthly rent: $1,180
  • Median listing home price: $472,400

Nophin is landlord banking and software for rental properties

With FDIC-insured bank accounts and cards that seamlessly integrate with easy-to-use software, Nophin helps landlords increase returns and automate rental property finances. Check out what we offer on the Nophin homepage!


To help us determine the five best cities in all states, the Nophin team used data from several sources including the 2020 United States Census, the Department of Housing & Urban Development, Federal Reserve Economic Data (FRED), the National Association of REALTORS®, Zumper, internal data, and other reputable sources.

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Please note: Nothing above should be construed as legal, investment, tax, nor financial advice. This content is for informational purposes only. Consult a lawyer and/or an accountant if the above is right for your personal situation.

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